It's been the most glorious week for New Orleans fans everywhere. Even Mike, who's trapped in the frigid-don't-know-nuttin-bout-no-spice-north, can't stop watching videos of secondlines on Bourbon St. and wishing he were back in his hometown to celebrate this inaugural moment in history: the Saints are headed to the Superbowl. Of course everyone knows that by now, but no one knows it better than New Orleanians. Since 1967 Saints fans have loved and honored their football team--for rich or for richer, through injuries and in health, through wins and through losses (many, many losses), as long as they all shall live. But this year the Saints and their fans are joyously experiencing something they've never experienced before: a seemingly divine and unstoppable success.
And the mantric chant that has accompanied both that success and preceding failures has been preciously linked to the New Orleans Saints and their fans since...forever, it seems: "WHO DAT SAY DEY GONNA BEAT DEM SAINTS? WHO DAT? WHO DAT?!" Though history may have some absolute reality on when the phrase originated and when the Saints took it on, it is now inextricably integrated into New Orleans culture. But in the last few days the corporate cyborg that is the NFL has had something to say about that, resulting in a tense custody battle.
The NFL recently claims to have "patented" the rights to 'Who Dat' and have subsequently countered local New Orleans novelty shops for selling clothing and other merchandise which displays the legendary phrase or even the iconic fleur-de-lys symbol. They've begun issuing cease and desist orders to small business owners all over the city. However, the acquisition of these rights have not really gone through yet, especially since the Saints do already own two fleur-de-lys design registrations, and it's not just the NFL that's trying to claim rights to the phrase. Indeed there already is a WhoDat?, Inc., founded by Sal and Steve Monistere, who recorded the famous chant in 1983 and have been marketing it, quietly, ever since. Personally, I do not believe the fleur-de-lys itself can be bought by anyone, since it has ancient origins and is utilized all over the world.
What pisses me off, and obviously New Orleanians as well, is that this has been theirs for so long. The Saints have been theirs, even when they were the 'Aints' for so long. And now that the team is a renowned success, everybody wants a part of them. Everyone wants to jump on the Superbowl bandwagon and make a quick buck (like commercial whore Peyton Manning who does Oreo ads--you are so going down next weekend!). But New Orleans does not care about that. The city just vibrates an enormous sense of pride, no matter what happens. Saints fans don't run for the hills because of a terrible season, they run back faster the next year! They don't go to sleep during a game and "find out the score in the morning" (ahem, *cough* Patriots fans)! Local shops have always sold Who Dat merchandise because Saints fans buy them, wear them proudly, and deserve them. And for a city that's just getting back on its feet, the economic advantages of producing and buying locally are obvious. I like to think that even if the Saints weren't associated with the NFL, whatever hinky backyard football team out there with New Orleans jerseys would be embraced and passionately supported by the city. But the big truck/Bud beer/badass military-sponsored NFL has not hesitated in trying to exploit New Orleans for all it's worth. For a corporation whose annual profits exceed $300 billion, that's just plain shitty to try to take something so precious from a city that's already lost so much. But let's be reminded it is a corporation, not a person. Despite what the Supreme Court just ruled, corporations are not people and do not serve humane interests.
I say, for now, that New Orleans shop owners do not legally need to adhere to the corporate bullying that has already begun. There has been an impressive uproar in the Who Dat Nation in opposition to this ludicrous development, and Sal and Steve Monistere have been speaking up for their trademark as well. New Orleans does not keep quiet and does not bow down to Expensive Suits just because they come in with their White-Man-Conquering-You-Now attitude. The simple truth is that 'Who Dat' is not the NFL's to authorize one way or another, and if the city of New Orleans has anything to say about it, which it does, it never, EVER will be.
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